Technical Search Engine Optimization should be considered in an early stage of development. This way, the price paid for the optimization is reasonable. Asking for advice from a professional is the best search engine optimization guide for you. A good and reliable partner will advise on the best solution at no extra charge. However, sometimes it's a good idea to ask a professional to work out solutions for you so that your search engine visibility over time won't be affected.
The structure and challenge of WordPress
The operation and appearance of WordPress homepages is reasonably easy to change, even for free due to the huge range of themes and plugins. Many people have created the website all by themselves by choosing a theme that suits their business. Some functionalities have been added on top of the theme with plugins. This way it is possible to build your own website at a very low cost.
However, hunger often increases while eating and there may be dozens of operational plugins on some sites. Because plugins are often developed to suit the needs of many users and environments, plugins load code to your internet site that is actually not used at all. Loading unnecessary code slows down the site and degrades the user experience.
If your site is evolving into a more complex entity, it’s worthwhile at this point at the latest to contact a professional. Many plugins can be customized to better suit their intended use. Sometimes it is reasonably easy to implement functions with your own plugins, tailored especially to your needs. This ensures that unnecessary code is kept to a minimum.
Search engine optimization and user-friendliness
The content that your site provides to your visitors is very important in search engine visibility. You should be able to anticipate the problems of your target visitors to which you provide answers on your site. However, this is only part of what determines search engine visibility. Your site should also be user friendly. Slow and poorly executed pages are rated poorly by Google. This rating, in turn, determines how often and high your site appears in search results.
Google has defined Core Web Vitals as the user experience rating of the website. These metrics indicate the performance of various user experience related aspects of your site. Users want to access fast websites even with a slow connection. In addition, the content must show in a correct size for the screen size of the user. Buttons and other elements of the site should not bounce around the screen when the elements of the page load at different speed, but they should remain in their place while maintaining their size.
If you're having trouble getting your site to pass Google's tests, contact. This can often be remedied with reasonable effort. The WordPress site will pass the tests. Don’t make a mistake and choose some exotic platform for your website. You will regret it later when you need new features or if the other system is discontinued. A vast number of free and paid features are available for WordPress. Overall, WordPress is certainly the most affordable solution for your website.
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WordPress plugins
Integrations
Ticket Sales – Finance Software – Passeli Merit
TargetAutomatic invoicing and order tracking from online store to financial management.
SolutionWooCommerce integration for a ticket shop that creates an invoice in Passeli and updates the order status after payment.
ResultThe integration automatically exports the necessary invoice information to the financial management system, creates the invoice, and updates the invoice status in WooCommerce. Manual processing is eliminated.
TechniquesPHP
Product Deliveries – DB eSchenker Booking
TargetTransfer of delivery information, placing a delivery order, and creating parcel labels in connection with the delivery processing of the order.
SolutionA plugin for WooCommerce that creates packages and sends a delivery order to the DB Schenker API, as well as creation of the parcel labels.
ResultDelivery orders can be handled directly from WooCommerce without a separate login to DB Schenker.
TechniquesPHP
Operations Management – Easoft ERP
TargetSynchronize online store products, orders, and inventory status with Easoft's ERP system in real time.
SolutionA WooCommerce plugin that connects products used with ERP product numbers and transfers orders to Easoft via API. Includes inventory balance synchronization.
ResultInventory balances remain up to date and online store orders are also synchronized in real time to the ERP system, where all orders are centrally processed.
TechniquesPHP, WooCommerce REST API, JSON
Trading – Nettix
TargetDisplays Nettix ads on the site under desired conditions.
SolutionThe add-on retrieves notifications from the Nettix trading system and displays them in the specified locations.
ResultThe visibility of targeted ads increased and visitors can find them quickly.
TechniquesPHP
Sales Customer Relationships – Pipedrive
TargetAutomatically transfers course buyer and participant information, and creates comments and activities to Pipedrive.
SolutionA plugin that sends customer and order information to Pipedrive and creates reminders for the sales team.
ResultSales can target actions in a timely manner and customer information is centralized. Potential repeat customers can be contacted in a timely manner.
TechniquesPHP
Other plugins
Bonus System
TargetIncrease employee motivation and monitor productivity in online shopping.
SolutionA plugin that records employee productivity and automatically calculates bonuses.
ResultBonuses are generated from the system directly for use by payroll administration.
TechniquesPHP
Cookie Consent
TargetAsks for permission from the user before collecting information in accordance with GDPR.
SolutionA lightweight commercial add-on that doesn't slow down the site but implements cookie consent.
ResultThe site meets the requirements without performance degradation.
TechniquesPHP
Kourubotti – The Customized Online Webshop
TargetSell the complete package: products and installation with dynamic pricing based on customer needs.
SolutionA customized add-on that implements a separate online store. The add-on prices the entire package immediately and allows you to choose the installation time. Customers authenticate securely using Telia’s strong identification system.
ResultThe customer receives the delivery time and price of the entire package immediately.
TechniquesPHP
Google Core Web Vitals – Monitoring
TargetMonitor and optimize site performance based on user experience.
SolutionA plugin that tracks page performance, in the similar way to CruX data tracking. The plugin identifies poorly performing pages.
ResultCorrectly targeting actions to problem pages. Better visibility on Google and a better user experience.
TechniquesPHP, JavaScript
Fast and Simple Contact Form
TargetSimple customer contact without performance impact.
SolutionA simple contact form that requires no external library dependencies.
ResultContacting works quickly and reliably on all sites.
TechniquesPHP
Automated Competitor Price Monitoring
TargetMonitor competitors' price levels from your online store's dashboard.
SolutionA plugin based on web scraping technology that tracks competitor prices for the same products.
ResultThe retailer is able to react quickly to competitors' price changes.
TechniquesPHP, Web Scraping
Form Spam Block Plugin
TargetAutomatically blocks form submissions made by bots.
SolutionA commercial plugin based on ghosting technology that requires no separate settings. Works with numerous forms, such as contact form, login form, and comment form.
ResultSpam emails are blocked without additional load on the site.
TechniquesPHP, Ghosting
Automatic Translator / Google Translate
TargetAutomatically translates pages, articles and menus into another language.
SolutionIntegration with Google Cloud Translate.
ResultMultilingual website without manual translation work.
TechniquesPHP
Plugin Grouper – wordpress.org
TargetEasily group plugins from the same developer in the WordPress plugins admin view.
SolutionA plugin published on WordPress.org that allows you to group plugins.
ResultPlugin management is simplified for sites with multiple plugins in use.
TechniquesPHP
Customized website solutions
Spam Test for Testing Form Security
TargetTest the functionality of a site's protection against spam bots.
SolutionSimulates a form bot's behavior and returns the result.
ResultThe developer receives immediate feedback on whether the form security on their site works in practice.
TechniquesPHP, Web Scraping, Crawling
Mathematical Model of Collective Investment
TargetCreate a model portfolio based on user success.
SolutionUsers gain reputation by successfully investing in company stocks, which affects their weighting in the model portfolio.
ResultDynamic model portfolio and user ranking.
TechniquesPHP
Ticketing Participant Types and Quantity Management
TargetLimits the number of different participants in events by ticket type.
SolutionAn add-on that tracks sales volumes and prevents limits from being exceeded.
ResultSales remain within the rules and are controlled from the control panel.
TechniquesPHP
Video Library for a Yoga Website
TargetMakes it easier for users to find videos from a wide selection.
SolutionCollects watched and unfinished videos and suggests new ones based on the user's previous choices.
ResultImproved user experience and better utilization of video content.
TechniquesPHP, JavaScript
B2B Store for WooCommerce
TargetEnables different product portfolios and pricing for corporate customers.
SolutionA WooCommerce plugin that uses customer-specific discounts and views.
ResultTargeted sales to corporate customers under predefined terms.
